Privacy Policy

Barriers4u Group / Snelder Gruppen AB operates this store and website, including all related information, content, features, tools, products and services (the “Services”). We are powered by Shopify. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit, use or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Controller & Contact

For the purposes of the UK GDPR and the Data Protection Act 2018, Barriers4u Group / Snelder Gruppen AB is the data controller responsible for your personal information.

Barriers4u Group / Snelder Gruppen AB
Bolshedens industriväg 32, 427 50 Billdal, Sweden
Trading as: Barriers4u.co.uk, Kemp House, 152–160 City Road, London EC1V 2NX, United Kingdom
Company reg. no.: 559029-7098 (Sweden) • VAT: GB 269 1257 82
E-mail: info@barriers4u.co.uk
Privacy enquiries (alt.): daniel@sneldergruppen.se

Powered by Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the platform. Shopify may also provide enhanced features that use data from your interactions across merchants. For those purposes, Shopify is responsible for processing and for honouring requests you make directly to Shopify.

Learn more at the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies & Consent

For EU/EEA and UK visitors we use Shopify’s Customer Privacy banner to collect consent before setting non-essential cookies. You can update your choices at any time.

Manage cookie preferences

See our Cookie Policy for details.

Contents

1. Personal information we collect
2. Sources of personal information
3. How we use personal information (purposes & legal bases)
4. How we disclose personal information
5. International transfers
6. Security & retention
7. Your rights & choices
8. Children’s data
9. Third-party websites & links
10. Changes to this policy
11. How to contact us

1. Personal information we collect

“Personal information” means information that identifies or can reasonably be linked to you. It does not include de-identified or aggregated data. Depending on how you use the Services and where you live, we may collect:

• Contact details — name, billing/shipping address, phone, email.
• Financial & transaction data — payment method (card tokens via PCI-compliant providers), transaction details, confirmations, refunds; we do not store full card numbers.
• Account data — username, password, settings and preferences.
• Shopping & order activity — items viewed, cart/wishlist contents, purchases, returns, exchanges, cancellations and order history.
• Communications — content you send to support.
• Device & usage data — device, browser, IP address, time zone, identifiers, pages viewed and interactions.
• Inferences derived from the above to tailor the Services.

2. Sources of personal information

• Directly from you — account creation, checkout, contacting support.
• Automatically — via cookies and similar technologies when you browse the Site.
• Service providers — acting on our behalf (e.g., payment, analytics, fulfilment).
• Partners/third parties — where permitted by law.

3. How we use personal information (purposes & legal bases)

Provide, tailor & improve the Services

To perform our contract with you and deliver a secure shopping experience — including processing payments, fulfilling orders, shipping and returns, managing your account, remembering preferences, enabling reviews and improving the Services.

Marketing & advertising

To send marketing communications and show online ads (on our Site or others), including based on your activity. Where required, we rely on your consent; otherwise, on our legitimate interests. You can opt-out at any time.

Security & fraud prevention

To authenticate accounts, prevent, detect and investigate fraud, illegal or malicious activity, and secure our Services (legitimate interests and legal obligations).

Communicating with you

To provide customer support and maintain our business relationship (contract and legitimate interests).

Legal reasons

To comply with applicable laws and respond to lawful requests; enforce our terms and protect rights (legal obligation and legitimate interests).

4. How we disclose personal information

We share information for the purposes above, subject to this Policy:

• Shopify (store platform, hosting, consent, payments orchestration).
• Payment & banking partners (e.g., your card provider; Wise Payments Ltd for bank transfers).
• Fulfilment & shipping (e.g., DHL and similar carriers).
• Analytics & ads (Google Analytics/Ads; Meta) — only after consent where required.
• Professional advisors (accounting/audit), and Fortnox Finans AB for invoicing/AR where applicable.
• Affiliates within our corporate group.
• With your direction or consent — e.g., social widgets or specific shipments.
• Business transactions & legal — mergers, insolvency, compliance with lawful requests, enforcing terms and protecting rights.

We do not sell your personal information. We do not permit processors to use your data for their own marketing without your consent.

5. International transfers

We may transfer, store and process personal information outside your country (including the EU/EEA, UK, Canada and the United States). Where required, we use lawful transfer mechanisms such as the EU Standard Contractual Clauses and/or the UK International Data Transfer Addendum, with supplementary safeguards. Shopify Inc. is based in Canada, which the UK Government recognises as providing adequate protection for personal data transferred from the UK.

6. Security & retention

No security measures are perfect, but we use appropriate technical and organisational measures (TLS encryption in transit, access controls, vendor due diligence). Card data is handled by PCI-DSS-compliant providers; we do not store full card numbers.

We retain personal information only as long as necessary for the purposes described and to comply with legal obligations, resolve disputes and enforce agreements. Typical examples:

• Orders & invoices: 6–7 years (tax/accounting laws).
• Support records: for the time needed to resolve your request and meet obligations.
• Marketing preferences: until you withdraw consent or object.
• Cookies/IDs: per lifespan shown in our Cookie Policy and your consent settings.

7. Your rights & choices

Depending on where you live, you may have the right to access, delete, correct, restrict or object to processing, withdraw consent and request portability. You can also manage marketing emails via the unsubscribe link. We will not discriminate against you for exercising your rights. We may verify your identity before fulfilling requests and, where allowed, accept requests via an authorised agent with proof of authorisation.

To exercise your rights, contact us at info@barriers4u.co.uk. For data processed by Shopify for enhanced features, please see the Shopify Consumer Privacy Policy and Privacy Portal.

8. Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. As of the effective date, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16.

9. Third-party websites & links

The Services may link to third-party sites. Their privacy and security practices apply to those sites. Public or semi-public content you post (including on social platforms) may be visible to others.

10. Changes to this policy

We may update this Policy from time to time for operational, legal or regulatory reasons. We will post updates here and adjust the “Updated” date below, and provide additional notice where required by law.

11. How to contact us

Questions or requests? Email info@barriers4u.co.uk or daniel@sneldergruppen.se. Postal: Bolshedens industriväg 32, 427 50 Billdal, Sweden.

Updated: November 2025